Analysis of Shakespeares The Tempest - Caliban and Trinculo :: Shakespeare The Tempest

Psychoanalytic Analysis of Caliban and Trinculo of The Tempest  Ã‚  Ã‚   From a psychoanalytic perspective, both Caliban and Trinculo of Shakespeare’s The Tempest are interesting characters. Caliban is very sexual and bitter, while Trinculo is at odds with everything: his situation of being washed ashore and wrongly accused of saying things when he did not utter a word, as well as Caliban’s worship of an unkingly man, his drunken friend Stephano. Caliban has obviously not had all of his desires trained to stay within him, despite Prospero’s punishments and Miranda’s schooling. Trinculo, on the other hand, wastes his emotions in a bottle of liquor and knows better than Caliban who is and is not fit to worship. Caliban is rude, crude, ugly and lazy. Speaking in a psychoanalytic manner, Caliban is going to be remembered as bitter and obsessed with sex. This sexual desire is going to be coincided first with thoughts of his mutation-- a feeling of inadequacy-- and then more significantly with the absence of his mother. That he had no parents on which to form an Oedipal complex and knows only who his mother was (nothing is mentioned of his father) makes for interesting observations on how he deals with sexuality. We learn that he does not deny that Prospero is the only barrier between him and the rape of Miranda. It is clear that he has developed only so far as Freud’s theory of id, with small touches of the superego. Caliban’s development of the superego is evident only when he does not wish to receive Prospero’s pinches and cramps. He is otherwise all for anything that will bring him pleasure. Being free of Prospero, fulfilling his sexual desires with Miranda and drinking liquor are all on his menu. Trinculo is unable to forget, as the butler Stephano does, all of his woes into the bottom of a bottle. He is upset by the way that Stephano allows himself to be carried away by the worship and praise of Caliban. He is also dismayed in the unjust treatment Stephano dispenses on Caliban’s behalf as Ariel plays Puckish tricks. Clearly, there is no problem with this jester’s ego. He wants himself to be taken care of. He does not appreciate the way he is treated on the monster’s behalf, because he knows he has done no wrong. Later, Trinculo’s id takes over somewhat as he becomes more intoxicated and no longer has the will to let his ego control his id.

Autobiography of Lacocca

Lee Iacocca grew up in Allentown Pennsylvania, very close to my hometown of Boyertown Pa. My geographic connection with Iacocca is one of the reasons I chose to read his autobiography. We are both very interested in automobiles and automotive history, which connected me even further with Iacocca . Iacocca believes that you can become and achieve anything in life as long as you have strong determination and motivation. I too share this belief. Lee Iacocca did not focus his life on goals that others set for him; he followed his heart and his dreams, which someday is something I hope to be able to say about myself. Iacocca, the son of Italian immigrants grew up in an upper middle class family. His father started out with nothing and over many years, he managed to build a successful chain of hotdog restaurants in Pennsylvania. Because of his father's success and strong beliefs in the value of education, Iacocca grew up attending private schools and eventually found his way into Lehigh University. While attending, Lehigh Iacocca earned a degree in Mechanical engineering. Upon his graduation, he landed a very prestigious job with Ford Motor Company. In August 1946, Iacocca began his work in the engineering department of Ford. After a year of engineering Iacocca discovered that it was not what he wanted to do with his life, he wanted to be in sales. Ford agreed, which was the start of a very successful venture for Iacocca and the Ford Motor Company. Through many years of hard work, Iacocca was promoted to top management. This is where he found himself living his dream. He never wanted to leave work at the end of the day and could not wait to go back the next morning. Although Iacocca was doing very well and could not be happier, the Ford Motor Company was going through hard times. General Motors was really hurting Ford in sales and in innovations. In the late 50's and early 60's Ford produced cars that were just not selling and were real failures in the industry. Iacacco knew something had to be done, and he convinced president and CEO Henry Ford Jr. that he was the man to do it. Through many months of close arduous work with Ford's design team, Iaccoca came up with the Idea of the Mustang. Ford Jr. as not at all excited about the idea, but at this point he figured he had nothing to lose. He decided to give Iacocca's â€Å"Mustang† a shot. This shot in the dark not only turned out to be the Ford Motor Companies' biggest success, but also the biggest automotive success in the world. In the first quarter of 1964, Mustang sales marked the highest level of automotive sales in history. In one year 418,812 â€Å"Stangs† were sold to American car buyers. No matter what anyone said, Iacocca was convinced that his Mustang would be a success. Actually, it ended up single handedly saving the Ford Motor Company from bankruptcy. At this point, Iacocca was known as a powerful and knowledgeable force in the automotive industry. However, this success and power came at a price. Henry Ford Jr. saw the success and praise Iacocca was receiving. He became scared that Iacocca was working toward eventually taking over Henry Ford's position as president and CEO of Ford Motor Company. The only solution Henry Ford saw to this problem was to fire Iacocca before he had the chance to take over his position at the top. Being fired after over 30 years of successful work at Ford left Iacocca scared and bitter towards Ford forever. At the age of fifty-four Iacocca felt too young to retire but too old to start working in a new kind of business. It turned out that he would not even have time to think about that dilemma. Chrysler was a failing company who needed the expertise and knowledge of Iacocca. Meetings between Iacocca and Chrysler were kept secret as to not involve the media. Iacocca wanted to be his own man; he was tired of working under someone else. He would not take a job with Chrysler unless he could be CEO and president. Chrysler accepted these terms and Iacocca began the challenging but rewarding job of building up a fallen company his own way. Chrysler became a success as the third biggest automotive company in just over two years with Iacocca as president and CEO. Iacocca went on to create many innovations and top selling models such as the Minnie van and many others. He will always be remembered as a huge achiever in the automotive industry and a man that became successful by following his heart and never giving up on his goals and dreams. This is a great book for anyone who is interested in becoming successful under their own terms and doing something, which they love. I learned through reading this autobiography that life is full of twists and turns but it is up to us to make them a positive force rather than a negative one. This book will inspire anyone who as a strong desire to achieve their dreams in life and it might even light a fire inside you to go out and make those dreams a reality.

The International Criminal Court An Independent...

Saad Alshammari 23rd April 2016 The International Criminal Court The International Criminal Court is an independent international organization that is governed by the Rome Statute that is the first international criminal court that is permanent. Its establishment was as a result for the need to bring justice upon perpetrators that commit serious crimes against humanity. The Rome Statute which is the legal basis for establishing the permanent International Criminal Court was approved on 17th July 1998 but it was not until almost four years later on 1st July 2002 that the International Criminal Court came into force (Swoboda). The creation of the permanent international court was not an abrupt process but rather a culmination of events that†¦show more content†¦There were however a number of shortcomings to the Nuremberg trials which the ICC has gone to rectify and improve. There has been four major shortcomings levied on the Nuremberg trials. One was that it was a victor’s tribunal meaning that it was created by the victors and the parties that were involved in the conflict. The second shortcoming was that the defendants were indicted, prosecuted and punished for newly defined crimes that were expressly defined and adopted by the victors when the war ended (Citron). Third was that the Nuremberg trials violated the defendants due process as it worked on limited procedural rules that did not protect the rights of the accused as adequately as possible. The last shortcoming was that because there was no appellate chamber the trials served as a first and last resort(Bush Telford). This meant that the prosecuted could not appeal their case as there was no chamber to appeal to. Since the Nuremberg trials, the next international criminal tribunals were established in the 1990s. They were formed with the aim to offer justice against atrocities committed in the former Yugoslavia and Rwanda. The ICTY was established in1993 while the ICTR was established the year that followed. The ICTY was established as a result of mass atrocities that were carried out in Bosnia, Croatia and Herzegovina

Parental Power And Adult Authority - 1473 Words

â€Å"Control reflects the center of power or the source of decision making in the relationship and has a continuum that ranges from parental to child control. Types of parental power indicate the methods parents use to exert their influence on the child† (Vargas, Busch-Rossnagel, Montero-Sieburth, and Villarruel, 2000). However, a recent study found that Hispanic children who are between the ages of four and six often struggle with depression, anxiety, and somatization due to common parenting styles within Hispanic culture (Cohen, 2015). Hispanic parents tend to control by teaching their children to be obedient and show absolute respect for adult authority. They also control their children by clear rules, high standards, strict†¦show more content†¦Baptism and Confirmations are major religious celebrations for Hispanic families that contribute the main part of the Hispanic culture and traditions. In fact, there are many Hispanic children are still baptized as Cat holics (Social Issues Reference, 2010). Hispanic families have strong and supportive family relationships and genuine parenting practice. Most studies found that family cohesion helps to maintain adolescent’s behaviors, decrease negative outcomes, and promote psychological well-being. â€Å"For example, family cohesion has been found to decrease the risk of conduct problems and rule breaking among Mexican-origin adolescents† (Marsiglia, Parsai, Kulis, 2009). Typically, Hispanic adolescents who associate with higher levels of family cohesion reduce the rate of consuming alcohol and illicit drug as well as depress symptoms. In fact, the higher level of family cohesion may decrease family problems such as parent-adolescent conflict and improve family’s well-being. Another study found that Hispanic adolescents who associate with lower and higher levels family cohesion were great risk for alcohol use because high cohesion might be caused controlling rather that s upportive (Lee Warner, 2015). Moreover, many studies found that Hispanic adolescents in immigrant families have more parent-adolescentsShow MoreRelatedThe Importance Of Education In Education744 Words   |  3 PagesIn a democratic education system, there is a balance of authority between the state, the parents, the individual, and the educators. While each group has their own claim to power over the education of children, there is still the question of who should have the most. This question often comes down to the state or the parents because they are the most complicated and influential. The primary goal of democratic education is to equip children with the knowledge and moral character needed to find successRead MoreSummary Of Childhood From The Novel Keywords For Children s Literature1571 Words   |  7 Pagesâ€Å"Childhood† from the novel Keywords for Children’s Literature, she explains how the attitudes and atmosphere surrounding childhood have vastly c hanged throughout history to yield the general, modern conception of childhood. Children have been deemed adults in the Middle Ages and childhood has been a vaguely regarded concept. However, as society has become more progressive and developed, an interest in distinguishing the young from the older individuals has evolved. Childhood has become regarded as anRead MoreThe Issue Of The Medical Treatment1549 Words   |  7 Pagesstate may order medical treatment against the parents’ autonomy. Between 2007 and 2011 more than 350,000 children and their parents had their legal relationships severed through a termination of parental rights proceedings based either on a parent not participating in services or on a lack of change in parental behavior (Halloran, p. 53, 59-60). 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Described initially almost forty year ago, power-assertion is defined as the discipline methods that assert parental power. This form of discipline uses control and manipulation, manifesting in many different forms. Though most commonly associatedRead MoreAdolescent Relationships with Parents and Peers Essay examples1380 Words   |  6 Pagesskills mediated the effects of some parental practices, such as responsiveness, autonomy, cohesion, as well as parental attachment on the degree of peer activity, the attachment to peers and perceived social support from peers to some extent. Nonetheless, direct parental influence on peer relations remained apparent after controlling for the effects of social skills. The overall picture is that social skills of adolescents as well as parenting factors, parental attachment and family climate are associatedRead MoreThe Effects of Unconventional Guardians on the B ehavior of Adolescents900 Words   |  4 Pagesspectrum are important to address because many adults don’t recognize the long-term effects of a marriage. Some people talk down about gay marriage being detrimental to the health of children, and yet a leading factor in adolescent delinquents rests in divorce, which predominantly exists in heterosexual marriages. Parental Divorce For any child, parental divorce can be an extremely traumatic event. In young, egocentric preschoolers, they might view parental conflict and eventual divorce as something

Policy Analysis Paper copy - 1430 Words

Executive Summary In recent years, our nation has seen an increased number of transgender students demanding to be included in activities and facilities they have been excluded from in the past. This has introduced a growing number of events that contradict the norms and labels our society has in place regarding gender and sex roles. The very definition of what it means to be female or male is being challenged by this small portion of the population. In their fight for gender autonomy and gender equality in the education field, they have made great strides to be acknowledged and treated as the gender they identify with; instead of the gender that our society’s norms place on them because of their birth certificate sex. In several†¦show more content†¦Fast forward to present day and we see transgender students are claiming gender stereotyping based on their gender expression is causing discrimination against them because they are non-conforming to gender identities . Within the United States alone, the transgender community makes up a whopping 2% of our LGTB population, which makes them a minority of the LGTB community. According to Jacob (2013), over 87% of transgender students claim to be verbally harassed and 53% say they have been physically harassed. A 2007 study showed a bully will target transgender students 66% more than they target a student who has conforming gender identity (Transgender Issues). Johnson (2010) writes the Education Department warned schools about being legally liable, after an influx of teens committing suicide for having non-conforming gender identities. The schools were informed that Title IX covers equal treatment for boys and girls in school programs that are federally funded and insisted schools begin to implement anti-non gender conforming bullying at a local level (Johnson 2010). 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Coca-Cola Management Strategy Free Essays

string(113) " trademark immediately signal that they are committed to serving the most preferred soft drinks in the industry\." Assessment 1 Case Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE:  KO) is the world’s largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. We will write a custom essay sample on Coca-Cola Management Strategy or any similar topic only for you Order Now Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1. 6 billion servings each day. [4] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S 500. Its current chairman and CEO is Muhtar Kent. CONTENTS Introduction Company Background Mission and Vision Goals The Competitive Advantage of Coca-Cola Brands Five Forces Analysis Intensity of the Competitive Forces Generic Business Strategy Conclusion Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse today. Coca-Cola used many technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected Coke as a beverage and spread it throughout the world. Even today, the US soft drink industry is organized on this principle. â€Å"The Coca-Cola Company† is now the largest soft drink company in the world with products that include Coca- Cola, Diet Coke, Sprite, and Fanta etc.. It is employing about 71,000 people worldwide in over 200 countries. Coke produces about 400 brands consisting of over 2. 600 beverage products, such as water, juice and juice drinks, sports drinks, energy drinks, teas, and coffees. Coke products are distributed though restaurants, grocery market, street vendors, and others, all of which sell to the end users: consumers, who consume in excess of 1. 4 billion servings daily. Company Background The Coca-Cola Company is now the largest soft drink company in the world. Coca- Cola became the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca- Cola was invented on May 1886 by Dr. John Stith Pemberton in Jacob’s Pharmacy in Atlanta, Georgia. The name Coca-Cola was suggested by Pemberton’s book-keeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Vision Mission Coca-Cola has been marketed with catching marketing themes such as â€Å"Drink Coca- Cola† and â€Å"Delicious and Refreshing†. After years of globalization and brand building, Coca-Cola proudly pronounces its Mission Statement â€Å"The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business†. And their goals: The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Indeed, it was! Coca-cola’s mission â€Å"our people and our promise† mainly focuses in Coca-Cola world is to celebrate, refresh, strengthen and protect. Coca-Cola feels that they should offer a soft-drink to the entire global community, which is environmentally safe and accepted. The company’s mission is directed towards its soft drink business and the strategy management changes that will be forthcoming. Coca-Cola appeals to the long term interests of stakeholders particularly shareowners, employees and customers. This helps to support the local populations by offering job opportunities, and it also helps out the local and global economies in which the employees live. Woodruff’s vision that coca-cola to be placed within â€Å"arm’s reach of desire† came true from the mid 1940s until 1960, the number of countries with bottling operations nearly doubled. It is so feasible that the company can reasonably expect to achieve in due time. Coca-Cola strives to find new innovations to better its products and to stay a step ahead of its competitors as what is mentioned in the mission â€Å"the action we will take†. This is a key element in the company’s drive to be number one in the industry. Also it is constantly looking for improvements in everything that it does, both in the production and the manner in which the company is run daily. Goals â€Å"That combination infuses all the elements of the strategy that we are implementing to deliver value to our share owners in the year to come, and well into the future: a) Accelerate carbonated soft-drink growth, led by Coca-Cola; b) Selectively broaden our family of beverage brands to drive profitable growth; c) Grow system profitability and capability together with our bottling partners; ) Serve customers with creativity and consistency to generate growth across all channels; e) Direct investments to highest potential areas across markets; and f) Drive efficiency and cost-effectiveness everywhere. † The Competitive Advantage of Coca-Cola Brands The company’s sharp focus on its business also gives it a cost advantage. Although Coke earned less than five cents per 8oz serving last year, it did manage to sell about 380 billion servings! That kind of volume has advantages. The Coca-Cola Company has invested in building its trademark for over 113 years. Consumers worldwide recognize the Coca-Cola trademark and icons as symbols of quality and refreshment. Because Coca-Cola is the â€Å"ideal† soft drink that sets the benchmark for consumers’ expectations, businesses that display and associate with the trademark immediately signal that they are committed to serving the most preferred soft drinks in the industry. You read "Coca-Cola Management Strategy" in category "Management" The advantages of coca cola in adopting globalization trends are first of all with the economic scale that is bigger (talking about the whole entire world instead of one country, as mass marketing) it help coca cola to actually reduce the cost of producing adjusting to the country where the product is manufactured and price (cutting the cost of transportation, export and import cost as well as tax). It also helps coca cola to gain competitive advantages of a high quality product. The localize system or management help the company to expand the loca l network with the value creation functions and also established in low cost markets, instead of the country of origins. They also can have a tight bound of long term contract with the low cost supplier in each country. Five Forces Analysis Today, soft drink industry is a very competitive industry to be in. Porter’s five forces model shows us that there is already a strong barrier to entry established by the traditional concentrate producers such as Coca-Cola, suppliers’ bargaining power is strong, buyers’ power is weak, substitutes for beverage products are easy to produce, and the intensity of rivalry is strong since the industry is already facing a slow growth and high industry concentration. †¢ Suppliers’ Bargaining Power Suppliers’ bargaining power in this beverage industry is strong. For example, the soft drink ingredient producer – NutraSweet who specializes in producing concentrate sweeteners. Since there is a rising concern in health and safety issues in the soft drink drinking within the consumer market, the healthier sweetener, aspartame, that NutraSweet markets allowed it to have a high impact and input on costs of each bottler’s product costs. Since NutraSweet was the only marketer that marketed the standard aspartame the costs of using NutraSweet’s aspartame is relatively high compare to other substitutes such as sugar. Buyers’ Bargaining Power The Buyers of the soft drink industry are the concentrate bottlers. Bottlers of the soft drink industry have a low bargaining power since they form the largest base (the greatest number) of all the elements of Porter’s five forces. Most of the bottlers are Coca-Cola owned before 1980, and almost all of them are under some sort of contractual agreement stating that bottlers must ac commodate the programs set up by the concentrate producers’ for the products that they have franchised. High fees are required of the bottlers re such as high start-up costs ranging from $100,000 to several million dollars, paying for two-third of promotional costs, while costs were typically split fifty/fifty for doing consumer promotion and trade. It is also hard for bottlers to identify their own brand identity since their products are made of concentrates and the names that they use are the names of the concentrate manufacturer . Coca-Cola, hence discouraging their own product differentiation. †¢ Rivalry Among Competing Sellers There is a strong barrier setup by the traditional concentrate producers. For new rivalry to enter into the market is extremely difficult since the two soft drink giants such as Coca-Cola and Pepsi-Cola have already created a soft drink tradition and branding. Also since the soft drink giants have already created their bottler network and also owned majority of them, it is even harder for new entrants to be gain an absolute cost and competitive advantage. Governmental policies also create obstacles to the new entrants in the cola industry since the word â€Å"Coke† is strictly mean Coca-cola. Current rivalry within the soft drink industry is mainly evolved around the two giants who are Coca-Cola and PepsiCo. The two giants owned most of the spacing for the vending machines, developed most the flavors for the popular products within the market, and occupied most of the soft drink market shares within the industry. They are able to utilize and plane well ahead of other smaller companies within the industry. Other smaller firms are mainly there for competition between the two firms. One example would be PepsiCo’s purchase of Seven-Up’s to expand its product line. Once Coca-Cola is aware of PepsiCo’s expansion, readily they are also willing to purchase Dr Pepper. However since the buyout of Seven-Up’s domestic operations was blocked by the Federal Trade, Coca- Cola also dropped its pursuit on Dr Pepper. In the current soft drink industry, there is a constant battle between Coca-Cola and PepsiCo. †¢ Substitute Products Threats of substitutes are high since soft drink industry is a highly unstable industry. Switching costs for the consumers are extremely low since the pricing of soft drinks is cheap and consumer’s taste is ever changing. There is no tradeoff for the consumers to switch to other products so it is easy for consumers to change their loyalties. One example would be the Pepsi Challenge rose by PepsiCo over the states. The challenged had blinded people over the states tasted different brands of soft drinks and found out that majority of them liked Pepsi over Coke, thus PepsiCo’s Pepsi-Cola was able to gain market share and attracted a larger market share. †¢ Potential New Entrants The soft drink industry is an extremely difficult industry to get into. The existing soft drink industry is already dominated by experienced dominant players with over century-long experience, new entrants would have to be truly unique to be able to gain an absolute competitive advantage within this industry. If their products are unique, they would not have to worry about the fear of product substitution. Once the new entrants have gained an absolute advantage within the industry, they would have to deal with the suppliers who may have a strong bargaining power over pricing on the ingredients they need. Apart from that, they would need buyers, which are bottlers in this case. Once they have a base of bottlers with them, then only they have a chance of success in this industry. Intensity of the Competitive Forces Coca-Cola created a very strong barrier to entry for its competitors. New entry into the market is extremely difficult. The two soft drink giants, Coca-Cola and PepsiCo controlled the whole market. In addition, Coca-Cola has already created its bottler network and also owned majority of them, it is even harder for new entrants to gain an absolute cost and competitive advantage. The threats of substitutes are high since soft drink industry is a highly unstable industry. Switching costs for the consumers are extremely low and there is no trade-off for the consumers to switch to other products so it is easy for consumers to change their loyalties. Generic Business Strategy In order to gain competitive edge in the consumer market, other than responding quickly to the external forces and its internal environment, Coca-cola also looks into its position within the industry. The generic competitive strategies pursued by Coca-Cola are: Low Cost Strategy Broad Differentiation Strategy Coca-Cola is seen to have employed these two competitive strategies: Focused Low Cost and Broad Differentiation. The company has chosen to serve the consumer drink market and achieved cost savings by means of: ) Achieving economies of scale in the mass production of all Coca-Cola products lowers its unit cost. ii) Long learning, knowledge and experience in production and process, as the company existed more than a century. iii) Efficiency and effectiveness in manufacturing and distribution network. iv) Sharing of research and development, advertising and promotions cost among the brands carried by Coca-Cola has enabled to achieve economies of scope. Co ca-Cola uses Broad Differentiation strategy on the basis of: i) Offering of wide range of its drink products . round 230 brands are currently being offered in the global market. ii) High brand image and recognition have resulted in superior product perception among consumers. iii) Packaging and bottling . The use of contoured shape bottle and the slim curly font have made Coca-Cola an easily recognized symbol. Conclusion Nowadays, Coca-Cola is not just a brand. It’s already a part of people’s life. It leads carbonated soft-drink industry growth. The company is monopolize the beverage market over a century. However, People are becoming increasingly health conscious, this has led to a decrease in the consumption of soft drink. It is the big challenge for coca-cola company in the future. References 1. ^ â€Å"Board of Directors Elects Muhtar Kent Chairman†. The Coca-Cola Company. April 23, 2009. http://www. thecoca-colacompany. com/presscenter/nr_20090423_muhtar_kent. html. Retrieved 2009-05-02. 2. ^ Coca-Cola Products: New Coca-Cola Products, Brands of Beverages More 3. ^ â€Å"2009 Form 10-K Annual Report†. Form 10-K. The Coca-Cola Company. 2009. http://www. thecoca-colacompany. com/investors/form_10K_2008. html. Retrieved 2009-08-31. 4. Cola Wars : Five Forces  Analysis October 18, 2007 How to cite Coca-Cola Management Strategy, Essays

Coca-Cola Management Strategy Free Essays

string(113) " trademark immediately signal that they are committed to serving the most preferred soft drinks in the industry\." Assessment 1 Case Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE:  KO) is the world’s largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. We will write a custom essay sample on Coca-Cola Management Strategy or any similar topic only for you Order Now Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1. 6 billion servings each day. [4] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S 500. Its current chairman and CEO is Muhtar Kent. CONTENTS Introduction Company Background Mission and Vision Goals The Competitive Advantage of Coca-Cola Brands Five Forces Analysis Intensity of the Competitive Forces Generic Business Strategy Conclusion Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse today. Coca-Cola used many technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected Coke as a beverage and spread it throughout the world. Even today, the US soft drink industry is organized on this principle. â€Å"The Coca-Cola Company† is now the largest soft drink company in the world with products that include Coca- Cola, Diet Coke, Sprite, and Fanta etc.. It is employing about 71,000 people worldwide in over 200 countries. Coke produces about 400 brands consisting of over 2. 600 beverage products, such as water, juice and juice drinks, sports drinks, energy drinks, teas, and coffees. Coke products are distributed though restaurants, grocery market, street vendors, and others, all of which sell to the end users: consumers, who consume in excess of 1. 4 billion servings daily. Company Background The Coca-Cola Company is now the largest soft drink company in the world. Coca- Cola became the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca- Cola was invented on May 1886 by Dr. John Stith Pemberton in Jacob’s Pharmacy in Atlanta, Georgia. The name Coca-Cola was suggested by Pemberton’s book-keeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Vision Mission Coca-Cola has been marketed with catching marketing themes such as â€Å"Drink Coca- Cola† and â€Å"Delicious and Refreshing†. After years of globalization and brand building, Coca-Cola proudly pronounces its Mission Statement â€Å"The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business†. And their goals: The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Indeed, it was! Coca-cola’s mission â€Å"our people and our promise† mainly focuses in Coca-Cola world is to celebrate, refresh, strengthen and protect. Coca-Cola feels that they should offer a soft-drink to the entire global community, which is environmentally safe and accepted. The company’s mission is directed towards its soft drink business and the strategy management changes that will be forthcoming. Coca-Cola appeals to the long term interests of stakeholders particularly shareowners, employees and customers. This helps to support the local populations by offering job opportunities, and it also helps out the local and global economies in which the employees live. Woodruff’s vision that coca-cola to be placed within â€Å"arm’s reach of desire† came true from the mid 1940s until 1960, the number of countries with bottling operations nearly doubled. It is so feasible that the company can reasonably expect to achieve in due time. Coca-Cola strives to find new innovations to better its products and to stay a step ahead of its competitors as what is mentioned in the mission â€Å"the action we will take†. This is a key element in the company’s drive to be number one in the industry. Also it is constantly looking for improvements in everything that it does, both in the production and the manner in which the company is run daily. Goals â€Å"That combination infuses all the elements of the strategy that we are implementing to deliver value to our share owners in the year to come, and well into the future: a) Accelerate carbonated soft-drink growth, led by Coca-Cola; b) Selectively broaden our family of beverage brands to drive profitable growth; c) Grow system profitability and capability together with our bottling partners; ) Serve customers with creativity and consistency to generate growth across all channels; e) Direct investments to highest potential areas across markets; and f) Drive efficiency and cost-effectiveness everywhere. † The Competitive Advantage of Coca-Cola Brands The company’s sharp focus on its business also gives it a cost advantage. Although Coke earned less than five cents per 8oz serving last year, it did manage to sell about 380 billion servings! That kind of volume has advantages. The Coca-Cola Company has invested in building its trademark for over 113 years. Consumers worldwide recognize the Coca-Cola trademark and icons as symbols of quality and refreshment. Because Coca-Cola is the â€Å"ideal† soft drink that sets the benchmark for consumers’ expectations, businesses that display and associate with the trademark immediately signal that they are committed to serving the most preferred soft drinks in the industry. You read "Coca-Cola Management Strategy" in category "Management" The advantages of coca cola in adopting globalization trends are first of all with the economic scale that is bigger (talking about the whole entire world instead of one country, as mass marketing) it help coca cola to actually reduce the cost of producing adjusting to the country where the product is manufactured and price (cutting the cost of transportation, export and import cost as well as tax). It also helps coca cola to gain competitive advantages of a high quality product. The localize system or management help the company to expand the loca l network with the value creation functions and also established in low cost markets, instead of the country of origins. They also can have a tight bound of long term contract with the low cost supplier in each country. Five Forces Analysis Today, soft drink industry is a very competitive industry to be in. Porter’s five forces model shows us that there is already a strong barrier to entry established by the traditional concentrate producers such as Coca-Cola, suppliers’ bargaining power is strong, buyers’ power is weak, substitutes for beverage products are easy to produce, and the intensity of rivalry is strong since the industry is already facing a slow growth and high industry concentration. †¢ Suppliers’ Bargaining Power Suppliers’ bargaining power in this beverage industry is strong. For example, the soft drink ingredient producer – NutraSweet who specializes in producing concentrate sweeteners. Since there is a rising concern in health and safety issues in the soft drink drinking within the consumer market, the healthier sweetener, aspartame, that NutraSweet markets allowed it to have a high impact and input on costs of each bottler’s product costs. Since NutraSweet was the only marketer that marketed the standard aspartame the costs of using NutraSweet’s aspartame is relatively high compare to other substitutes such as sugar. Buyers’ Bargaining Power The Buyers of the soft drink industry are the concentrate bottlers. Bottlers of the soft drink industry have a low bargaining power since they form the largest base (the greatest number) of all the elements of Porter’s five forces. Most of the bottlers are Coca-Cola owned before 1980, and almost all of them are under some sort of contractual agreement stating that bottlers must ac commodate the programs set up by the concentrate producers’ for the products that they have franchised. High fees are required of the bottlers re such as high start-up costs ranging from $100,000 to several million dollars, paying for two-third of promotional costs, while costs were typically split fifty/fifty for doing consumer promotion and trade. It is also hard for bottlers to identify their own brand identity since their products are made of concentrates and the names that they use are the names of the concentrate manufacturer . Coca-Cola, hence discouraging their own product differentiation. †¢ Rivalry Among Competing Sellers There is a strong barrier setup by the traditional concentrate producers. For new rivalry to enter into the market is extremely difficult since the two soft drink giants such as Coca-Cola and Pepsi-Cola have already created a soft drink tradition and branding. Also since the soft drink giants have already created their bottler network and also owned majority of them, it is even harder for new entrants to be gain an absolute cost and competitive advantage. Governmental policies also create obstacles to the new entrants in the cola industry since the word â€Å"Coke† is strictly mean Coca-cola. Current rivalry within the soft drink industry is mainly evolved around the two giants who are Coca-Cola and PepsiCo. The two giants owned most of the spacing for the vending machines, developed most the flavors for the popular products within the market, and occupied most of the soft drink market shares within the industry. They are able to utilize and plane well ahead of other smaller companies within the industry. Other smaller firms are mainly there for competition between the two firms. One example would be PepsiCo’s purchase of Seven-Up’s to expand its product line. Once Coca-Cola is aware of PepsiCo’s expansion, readily they are also willing to purchase Dr Pepper. However since the buyout of Seven-Up’s domestic operations was blocked by the Federal Trade, Coca- Cola also dropped its pursuit on Dr Pepper. In the current soft drink industry, there is a constant battle between Coca-Cola and PepsiCo. †¢ Substitute Products Threats of substitutes are high since soft drink industry is a highly unstable industry. Switching costs for the consumers are extremely low since the pricing of soft drinks is cheap and consumer’s taste is ever changing. There is no tradeoff for the consumers to switch to other products so it is easy for consumers to change their loyalties. One example would be the Pepsi Challenge rose by PepsiCo over the states. The challenged had blinded people over the states tasted different brands of soft drinks and found out that majority of them liked Pepsi over Coke, thus PepsiCo’s Pepsi-Cola was able to gain market share and attracted a larger market share. †¢ Potential New Entrants The soft drink industry is an extremely difficult industry to get into. The existing soft drink industry is already dominated by experienced dominant players with over century-long experience, new entrants would have to be truly unique to be able to gain an absolute competitive advantage within this industry. If their products are unique, they would not have to worry about the fear of product substitution. Once the new entrants have gained an absolute advantage within the industry, they would have to deal with the suppliers who may have a strong bargaining power over pricing on the ingredients they need. Apart from that, they would need buyers, which are bottlers in this case. Once they have a base of bottlers with them, then only they have a chance of success in this industry. Intensity of the Competitive Forces Coca-Cola created a very strong barrier to entry for its competitors. New entry into the market is extremely difficult. The two soft drink giants, Coca-Cola and PepsiCo controlled the whole market. In addition, Coca-Cola has already created its bottler network and also owned majority of them, it is even harder for new entrants to gain an absolute cost and competitive advantage. The threats of substitutes are high since soft drink industry is a highly unstable industry. Switching costs for the consumers are extremely low and there is no trade-off for the consumers to switch to other products so it is easy for consumers to change their loyalties. Generic Business Strategy In order to gain competitive edge in the consumer market, other than responding quickly to the external forces and its internal environment, Coca-cola also looks into its position within the industry. The generic competitive strategies pursued by Coca-Cola are: Low Cost Strategy Broad Differentiation Strategy Coca-Cola is seen to have employed these two competitive strategies: Focused Low Cost and Broad Differentiation. The company has chosen to serve the consumer drink market and achieved cost savings by means of: ) Achieving economies of scale in the mass production of all Coca-Cola products lowers its unit cost. ii) Long learning, knowledge and experience in production and process, as the company existed more than a century. iii) Efficiency and effectiveness in manufacturing and distribution network. iv) Sharing of research and development, advertising and promotions cost among the brands carried by Coca-Cola has enabled to achieve economies of scope. Co ca-Cola uses Broad Differentiation strategy on the basis of: i) Offering of wide range of its drink products . round 230 brands are currently being offered in the global market. ii) High brand image and recognition have resulted in superior product perception among consumers. iii) Packaging and bottling . The use of contoured shape bottle and the slim curly font have made Coca-Cola an easily recognized symbol. Conclusion Nowadays, Coca-Cola is not just a brand. It’s already a part of people’s life. It leads carbonated soft-drink industry growth. The company is monopolize the beverage market over a century. However, People are becoming increasingly health conscious, this has led to a decrease in the consumption of soft drink. It is the big challenge for coca-cola company in the future. References 1. ^ â€Å"Board of Directors Elects Muhtar Kent Chairman†. The Coca-Cola Company. April 23, 2009. http://www. thecoca-colacompany. com/presscenter/nr_20090423_muhtar_kent. html. Retrieved 2009-05-02. 2. ^ Coca-Cola Products: New Coca-Cola Products, Brands of Beverages More 3. ^ â€Å"2009 Form 10-K Annual Report†. Form 10-K. The Coca-Cola Company. 2009. http://www. thecoca-colacompany. com/investors/form_10K_2008. html. Retrieved 2009-08-31. 4. Cola Wars : Five Forces  Analysis October 18, 2007 How to cite Coca-Cola Management Strategy, Essays